How many actors do you know run their career like a business? True, it’s not something you hear much about when it comes to the essentials necessary for being a working actor. But if you are committed to having a long, fulfilling career it’s essential you see it through the eyes of a business owner.
A Business Decision
Acting is your business and you need to run it like a business. The more you run it like a business, the better your results. As you start to understand your bottom line you will start to understand how agents, managers, producers and casting directors think.
For example, it’s not easy to go in for an audition and not get the role. It stings. But when you reinterpret that as a business decision it becomes much easier to not take it personally when you don’t get cast.
Ask yourself this: “If I were the CEO of multi-million dollar business and had a $100,000 to give to an actor would I give it to me?” Of course you say “Yeah, baby!” But think like a CEO and ask yourself these questions:
- Is my product (me, my audition skills, acting chops) at the top of its game, the best it can be?
- Do I have a budget for my business?
- Do I have a business plan?
- Do I have a marketing plan?
- Do I have a team (i.e. agent, manager, acting coach, lawyer) in place that is excited about working for me?
- Do I have a target list of business relationships with whom I’m networking? (i.e. casting directors and producers – people who can hire me.)
- Do I know my statistics regarding my auditions, callbacks, and bookings?
If you answer “No” to any of questions you will see a major area of opportunity to strengthen the business of your career.
You might think, “The Casting Director doesn’t care about any of this.” Wanna bet? They do, because they want professional actors not desperate actors. If you have a budget, a business plan, a marketing plan – you won’t be desperate. If you have great relationships and they know you’re networking – Casting Directors want to know who you know. They want to cast the next Brad Pitt or Jennifer Lawrence. So act like stars now in your real life and treat your acting career seriously like a business.
There is no better time than right now to start thinking and acting like you are the CEO of your business. Because you are.
If you’re an actor or know someone who is feel free to share this article on being present with those you believe could benefit from it. Thank you.
Remember, as an actor, you’re part of an inspiring community. Share your experiences in the comments below. This is your inspirational story and can serve as a valuable learning tool for others.