You are currently browsing the archives for the Business of Acting category.

Download our ebook and Acting Tips!

* indicates required


Email Format

Class Calendar

June 2018

Upcoming Classes

  • No events.

Archive for the ‘Business of Acting’ Category

Posted by admin, August 31, 2017 4:18 pm

Free Audition Class for Young Actors & Parents

Confident Self Tapes

In Person Saturday, Feb 17th at 1:00pm

or ONLINE Saturday, Feb 24th at 10:00am

in North Hollywood

Have you ever gotten a request for a self tape due by the end of the day…

BUT between work, school, and soccer practice, and getting food on the table, there’s just not enough time to help your young actor prepare?

I have a solution for you.

I’m Loren E. Chadima and I’m an Award-Winning Director and Acting Coach and the founder of Intentional Acting. I’ve created a free acting class that will introduce you to replicable techniques to help you and your young actor prepare and shoot self tapes, in under an hour, that you feel confident sending to casting.

Register Now

In this class, you and your young actor will learn how to:

  • Breakdown the script.
  • Find the key components casting is looking for in minutes.
  • Discern if the material is comedy or drama, Disney or TNT, Cable of network, and what that means.
  • Memorize effectively so your young actor’s personality comes out on the tape.
  • Use production techniques, that are used on professional sets, to make high quality videos quickly and efficiently.

…And do all this in under an hour.

This is not a lecture! Come prepared to get up and work.

Are you and your young actor ready to stop winging self tapes and want to learn a technique that will leave you feeling confident every time you press send?  Then this FREE class is for you.


Saturday, Feb 17th IN PERSON

or Saturday, Feb 24th Online

Posted by admin, August 9, 2017 8:54 pm

Check out my interview with the very cool and interesting website Voyage LA.  They are the absolute guide to everything Los Angeles.



Posted by admin, September 21, 2016 7:47 pm

I am excited to release the first Intentional Acting Between The Scenes Acting Tip video.  My intention is to give you tools to make your next take even better than the first.

Watch Between The Scenes Acting Tip #1

Here you’re going to see that sometimes even I need to take my own advice.  Take a look and let me know what you think!

Know someone who could benefit from this Acting Tip?  Please Share!


Posted by admin, May 31, 2016 3:24 pm

How many actors do you know run their career like a business? True, it’s not something you hear much about when it comes to the essentials necessary for being a working actor. But if you are committed to having a long, fulfilling career it’s essential you see it through the eyes of a business owner.

A Business Decision

Acting is your business and you need to run it like a business. The more you run it like a business, the better your results. As you start to understand your bottom line you will start to understand how agents, managers, producers and casting directors think.

For example, it’s not easy to go in for an audition and not get the role. It stings. But when you reinterpret that as a business decision it becomes much easier to not take it personally when you don’t get cast.

Ask yourself this: “If I were the CEO of multi-million dollar business and had a $100,000 to give to an actor would I give it to me?” Of course you say “Yeah, baby!” But think like a CEO and ask yourself these questions:

  1. Is my product (me, my audition skills, acting chops) at the top of its game, the best it can be?
  2. Do I have a budget for my business?
  3. Do I have a business plan?
  4. Do I have a marketing plan?
  5. Do I have a team (i.e. agent, manager, acting coach, lawyer) in place that is excited about working for me?
  6. Do I have a target list of business relationships with whom I’m networking? (i.e. casting directors and producers – people who can hire me.)
  7. Do I know my statistics regarding my auditions, callbacks, and bookings?

If you answer “No” to any of questions you will see a major area of opportunity to strengthen the business of your career.

You might think, “The Casting Director doesn’t care about any of this.”  Wanna bet? They do, because they want professional actors not desperate actors. If you have a budget, a business plan, a marketing plan  – you won’t be desperate. If you have great relationships and they know you’re networking – Casting Directors want to know who you know. They want to cast the next Brad Pitt or Jennifer Lawrence.  So act like stars now in your real life and treat your acting career seriously like a business.

There is no better time than right now to start thinking and acting like you are the CEO of your business. Because you are.


If you’re an actor or know someone who is feel free to share this article on being present with those you believe could benefit from it. Thank you.

Remember, as an actor, you’re part of an inspiring community. Share your experiences in the comments below. This is your inspirational story and can serve as a valuable learning tool for others.

Posted by admin, April 20, 2016 12:36 am

I’m posting this article by Dallas Travers about Scott David being fired.  Casting Director Workshops have become an important part of your business, whether you like them, agree with them or not.  And you as the business owner – the CEO of your acting career – need to stay up to date.

I also recommend having a coach for the Business of showBusiness and I highly recommend Dallas Travers.  This article is one of her Free Acting Business Bites, which I suggest you sign up to receive.  I completely agree with everything she says.  Read it thoroughly and click on the link and read the Hollywood Reporter article as well.

Although Casting Workshops are set up as an “acting class,” they should not be a replacement for acting class.  Class should be a safe place to make mistakes, explore, and try new things outside of your comfort zone.  An acting teacher should be teaching you a process of acting and how to prepare for auditions and meetings with Casting Directors.  This is how you grow as an actor.

Yes, you can get great tips from Casting Directors, but you’re going to the workshop to make relationships and to stand out. You need to be one of the top two or three actors in the workshop to be remembered. This is how workshops can lead to booking work.

If you’re not standing out as one of the top two or three in the workshop, then I recommend getting back into acting class.  In Intentional Acting classes, you can use your class time to prepare your workshop scenes and bring the feedback from the Casting Directors and work on improving in the areas they see as weak.

Please take the time to read Dallas Travers’ Acting Business Bites: What Scott David’s Firing Means For You.

Also, here is the article from the Hollywood Reporter.

Intentional Acting is here to help, please let me know how.



Posted by admin, April 6, 2016 9:05 am

So you didn’t book that job…and then the thoughts creep in, “I’m a failure.” I’ll never make it.” “Why bother.” “I suck.” “I’ll never make it.”

Well here are a few people who probably felt the same way….


Fred Astaire- after 1st screen test was told he couldn’t sing and could “dance a little”

Walt Disney- fired from his newspaper for lacking creativity and ideas

Albert Einstein- teacher said he was stupid was always “adrift in his own dreams

Marilyn Monroe- was dropped by 20th Century Fox because they thought she was “unattractive and couldn’t act”

Oprah Winfrey- fired from her T.V. reporting job because she was “not suitable for television.

J.K. Rowling- once almost penniless, divorced, depressed and rising her child alone

Ludwig van Beethoven- music teacher said “as a composer, he’s hopeless” AND he lost his hearing

Lucille Ball- drama instructors told her to look for a new profession

Elvis Presley- fired after one performance at the Grand Ole Opry after being told “you ain’t goin nowhere, son. You ought to go back to drivin’ a truck.”

Thomas Edison- fired from first two jobs for not being productive and made hundreds of unsuccessful attempts at inventing the light bulb


All these people made significant contributions to our world. Without them there would be no_______ fill in the blank. They changed the world and made it a better place for all of us.  And so can you. So don’t let those feelings and thoughts get in your way.  Keep going.

April, end of pilot season, is a good time to reassess what is working for you and what’s not.  Take an inventory and think about:

  1. How is my reel – is there something I can do to improve it or add to it?
  2. How are my headshots?  Check in with your reps and see if they think your headshots are working for you?
  3. Are you in class? Are you in the right class? Is your teacher and coach helping you move in the direction you want to go?





Posted by admin, March 23, 2016 4:03 pm

Many times when I’m working with an actor on a scene and I feel they are holding back they tell me they don’t want to be too _________ fill in the blank. Too big, too loud, too sexy, too…. many things.  But really what they are holding back from is:  following their instincts.

Often this “holding back” is because of a director or teacher gave them that note for a different performance in the past.  Don’t generalize your notes from a director or teacher and bring them forward. At least run these old notes by your current teacher and get their feedback.

Take into consideration that every Casting Director I’ve met has said that it is better to be too big because they can always tell an actor to bring it down, but rarely can an actor take the adjustment to turn it up.

Know that when you’re holding back – you’re not risking going outside of your comfort zone and so your performance will probably be safe.  Instead, trusting your instincts, go for it and don’t hold back.

Are you holding onto any notes?  Share with other actors and get some feedback below.

Posted by admin, March 16, 2016 6:00 am

“Don’t be too conscious of what the next move in your career will be.  I’ve seen many actor friends turn down a lot of gigs because they think, ‘Now I’m a big actor. I can only do these kinds of movies.’ Well, they often just stop working.”  ~ Neal Patrick Harris, star of HOW I MET YOUR MOTHER.

Which do you want be? Working and happy or not working and resentful?

I’ve seen the same attitude with actors who haven’t even started working! They turn down auditions, opportunities, agents  because they think, “I’m better than that.”  They are not working either.

Work begets work. Turning down acting opportunities begets sitting at home and fantasizing about working as an actor and resenting those who are working.

Success = Preparation meets OpportunityBe in class. Be prepared for any audition when it comes.  Take every opportunity to act you can – you never know what it will lead to.

Posted by admin, March 9, 2016 3:41 pm

After many months of a nationwide search Neil Patrick Harris (How I Met Your Mother) was cast at age 16 as the infamous Doogie Howser, MD by show creator Steven Bochco ( NYPD Blues, LA Law, Raising the Bar).

Before starting production, Steven took Neil and his parents to dinner and gave him this advice:

A career in acting is like surfing. You paddle out and paddle out and get wet and hit by the waves.  When you finally get out where you’re supposed to be you have to sit on a surfboard for a long, long time, just waiting.  If you’re really lucky, you’ll catch a wave, and it’ll be the most amazing feeling.  But the key is that that wave will inevitably crash to the sand.  Then what you have to do is paddle back out and get hit by a bunch of waves again.  But trust that in the long term there will always be waves to catch.”

Thinking back on this advice, Neil Patrick Harris said, “It turns out (to be) absolutely accurate.”

Where are you in the process, do you agree with this?  Start the conversation with a comment below.

Posted by admin, February 15, 2016 3:13 pm

Intentional Acting FREE TeleSeminar

Be Ready to Book in 2016

For Parents and Actors of All Ages

Attend a FREE class on the phone!

Tuesday, Feb 23rd, 2016  @ 12:00pm

or Tuesday, Feb 23rd, 2016 @ 5:30 pm

Is your audition prep as thorough as it can be?

Have you nailed the audition and later found out that you missed important research information that may have cost you the job?

Do you feel clueless on how to help your child breakdown a script for an audition?

If you answered, “Yes” you are not alone.  Many actors and parents overlook the value of the proper research and essential script analysis skills needed to book the job.

In this eye-opening, 45-minute Free TeleSeminar Loren will introduce you to 8 Keys to researching your role and breaking down a script so you are ready to  quickly and effectively.

By the end of this 45-minute career-altering introduction to Script Analysis you will learn a replicable formula for easily uncovering the critical clues for delivering a great performance by learning:

  • The key to telling you what to wear
  • What the Casting Directors are looking for.
  • How the format of the script will tell you loads of information in seconds.
  • And you’ll also discover that your biggest friend is the question, “Why?”
  • How to uncover and make sense of the clues of a script
  • Why 98% of the time the writer is telling you everything you need to know to make the strongest acting choice.

Ready to stop guessing what Casting Directors want and to start to easily finding all the clues that will help you book more roles?

RSVP Today for a FREE 45-Minute TeleSeminar


Why should you take time out of your busy schedule to be on this TeleSeminar? It’s simple. Your booking ratio could depend on it.

You are currently browsing the archives for the Business of Acting category.

Audition Tips